A Short Expose on the 3 Things you need to know before you Advertise Online.

 The common Challenge Most Business Start-ups face today is knowing where to Advertise and How much they need to spend on Advertisement to achieve their desired Results.

 You may have heard other Entrepreneurs say they got their sales from Advertising Online through a Social Media Platform or Google Search or even Youtube Advertisement. When starting up a business today, you must have plans for Advertising Online because, It will showcase your business to a world of prospective customers. This article was written to educate you on the basic things you need to know before you Advertise Online so, you don't waste your money.

 The world today is a Global Village, We are all connected through the Internet and smart phones have made it possible for people to be online every single second of the day. We all know that fame translates to Sales, Most people would buy anything endorsed by their favorite Celebrity or Public Figure even though there are better options in the market. The more people know your products or Services, the greater the chances of you getting customers. Advertising Online gives your product fame and thus, helps you get more customers.

 At this time you should know that Advertising your Business Online creates awareness and improves sales but, that's if it's done the right way. In order for you to achieve your goals through Digital Advertisement, there are 3 basic things that you need to know.

1. The Demographics of your target Customers

The word "DEMOGRAPHICS" simply means a statistical data relating to the Population and the characteristics of the particular groups within it. The statistical data may include Characteristics such as race, ethnicity, gender, age, education, profession, occupation, income level,marital status and often location.

A Basic Demographic Distribution

For Instance; Before Advertising Online, A food Vendor that sells sweet baked food may need to know the following Demographics or statistical Data:-

• Age - What Age of People are more likely to buy his products? In some regions People below the age of 50 tend to consume more sweet baked products, knowing the age distribution of your consumer would help in choosing the right Advertisement Format that would be appealing to your target Audience. Just as Adverts that are done in the form of Animation is appealing to the younger generation of people, The old folks may prefer something opposite. This year 2020, Youtube upgraded their platform to favor Parents in terms of restricting what their kids can view on Youtube so, Youtube is currently the best platform if you want to advertise to kids or the younger generation of audience or even target people based on their age distribution.
• Education - What level of People? It does not matter if you are a Student or you're working, we all need to eat. However, Students and Workers tend to consume more baked foods as it can be easily packed for lunch. Knowing the Education Distribution of your target Audience can help you decide on the time to Advertise and also, the platform. For example; if your Baked products is mostly consumed by Students and workers as mentioned earlier, During their luch break and just after they close from work will be the best time to advertise because, they would most probably be online to see the advert during those time. This is because, if you run adverts on any platform at a time when you target audience are not online, you will waste your money because, the right people or your prospective buyers will not see your advert. Based on my experience, the Educational Distribution is one of the most important demographic for any Business in terms of choosing an Advertisement platform. This is because, it is only when you have figured out the Educational Distribution of your target Audience, that you can choose the most effective Advertisement Platform.
  Google is the best platform to advertise because, majority of People who can read and write search for Products and Services they need from Google, irrespective of whether they are students or workers.
• Income Distribution - Who can afford the Product? This section actually deals with answering the question of affordability and it depends on the price of the product that you offer. If your product is expensive, you have to figure out the platform or Social Media Group whose members can afford your product. Currently, Facebook Offers group targeting as part of their advertisement Model so, you can take advantage of it if, you know the income distribution of your target audience.

Generally, having an in-depth knowledge of the demographics of your consumers is one of the most important factor that determines if your Online Advertisement would be successful and how successful it would be also depends on it. Knowing the Demographics of your Customers helps you to answer the questions of; When to Advertise? How to Advertise? and What to Advertise?

2. Your Business Model

Basically, your Business Model is the global plan that defines what products and/ or services that your company is going to offer plus, how those services would be offered and the type of consumers you are targeting and also, how your product would be sold including how you plan to obtain profit or income from your business. Generally, your business Model includes many factors such as defining the features of the Products taht you want to sell, How you plan to reach customers, the type of Advert and Promotion that you plan to use plus, the target audience for the product and so on.

In Short, Your Business Model is a plan for the successful operation of a Business, it Identifies the Revenue Sources, Target Consumer base, Products and your financial plan. An Indepth understanding of your Business Model helps you to Budget properly and therefore, advertise effective based on your intended Advertisement Budget.

Every Company or Business Firm has it's own Features and therefore, it's own unique Business Model. Your Business Model would depend on Certain Factors that defines your business. Listed below are some Business Model Examples

Business Model Examples

• E-commerce Model
• Subscription
• DropShipping
• Franchise
• Long Tail Business
• Affiliation
• Freemium Model
• Multi-Sided Model

On the Basic Level, Your Business is either a B-2-B or a B-2-C. B-2-B meaning Business to Business and more like you provide a product or service for companies. B-2-C means Business to Consumers, meaning that you provide a Product or Service to the End users or consumers. However, You can Learn more about Business Models at EHORUS

3. Advertisement Goal

The Success of an Advertisement is measured by the Conversion Rate. Your conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design: It means people want what you're offering, and they're easily able to get it!

Lastly, before you contact any Digital Marketing Agency to assist you in creating and running your adverts on any platform, you need to know what you expect to get from the advert, your desired result. For instance, you may be advertising your website to get more Visitors or create awareness about your business, or you may be looking to get more customers, or you may be looking to get more retailers to help you sell your product or whatever it is you need to know it first before, you contract any digital marketer.

Your Online Advertisement would not give your desired results if, it is not targeted properly and also, if it's not done by the right Digital Marketing Agency.

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